"Development that meets the needs of the present without compromising the ability of future generations to meet their own needs." Bruntland Report for the World Commission on Environment and Development (1992)
Plenty has changed with sustainability from what it meant to businesses years ago. In the past, if a business wanted to become more “green” or environmentally responsible, it could expect to spend a considerable amount of money and receive very little in the way of return on investment (ROI).
Today, business sustainability is the management and coordination of financial, environmental, and social demands and concerns to ensure responsible, ethical, and ongoing success. If managed correctly, it is possibly the most powerful tool a business can use to achieve superior profit and operational performance.
A focus on business sustainability, or going green, can positively impact the bottom line. Besides cost reduction, it attracts new revenue streams for a business. Customers want to do business with companies that have proven they care about the environment and are incorporating it into their operations. Not only will customers seek out these businesses, but they will also pay a price premium for their goods and services.
Our Green Compass Sustainability Award, the only award of its kind worldwide, will establish a business as a sustainability market leader. This is accomplished when a business makes the commitment to operate sustainably, takes the steps to become certified as sustainable, and promotes sustainability out to specific audiences.
Some businesses engage in “greenwashing”, a method of PR or marketing used to promote the false perception that an organization's products, aims, or policies are environmentally friendly. We guide our clients through the Green Compass Sustainability Award program which requires an independent third-party certification, that ensures the legitimacy of their claims.
The SuperGreen Solutions’ Green Compass Sustainability Award program starts with a baseline assessment of the operation to establish a sustainability ‘starting point’. We then create a roadmap that will guide the business down the road to becoming a sustainable company. We manage the entire process; ultimately bringing the company to a level of sustainability that can be measured and certified as meeting industry-acknowledged levels of acceptance. The Green Compass Sustainability Award program has recommended milestones to guide a business in promoting sustainability, starting with their initial commitment to go green. Our advisors will then assist the business after the certification, to ensure continuation of the protocols that have been established.
Successful businesses are increasing revenue and reducing costs to achieve an improved bottom line. With our Green Compass Sustainability Award, we address these FOUR AREAS of your business:
The social equity bottom line
The economic bottom line
The environmental bottom line
Let us show you how our Green Compass Sustainability Award can help your business!